Digital Marketing Services
Search Engine Optimization (SEO)
capture search results that stick.
If you rank for your business name in search, congratulations. You have the modern-day equivalent of a White Pages listing. That’s great, if all you want are customers who already know and choose your company.
But what about the guy who uses Google, Bing, Yahoo or Ask instead of the Yellow Pages. He’s looking for your product or service, in your city. Not necessarily your business name.
What’s the value of showing up in his search, with a natural listing that grabs his attention, capturing his click -- and eventually -- his business?
Need to get (and keep) your website positioned for success in the search engines? It takes time to do it right. We can make that happen.
pay for leads, not views
The good news about pay-per-click advertising (sometimes called “paid search” or just PPC): It’s targeted advertising that reaches customers at a critical point in the buying cycle, when they’re actively searching for a product or service. It’s an incredibly trackable and cost-effective means of reaching customers on the web.
The bad news? It’s also incredibly competitive “self-serve” advertising.
Watching keyword bid prices, adjusting keyword lists for best performance, optimizing ad copy, split-testing landing pages for successful conversions...
Admit it. You’d rather have us do it well than try to DIY.
extend the power of your expertise
You already know that great content on your website can help you capture valuable business leads. Did you know that great content on another website, with links back to yours, can also be a smart internet marketing strategy?
Sometimes, your web site isn’t the best place to display your expertise. We can create high-quality, keyword-rich articles on authoritative websites, with links to your web site.
This service not only positions you as an expert in your industry, it can improve your positioning in the search engine results pages (SERPs).
Online Press Releases
get more mileage online out of your news and announcements
Online press release optimization can extend the power of your grand opening, web site launch, new product, or other newsworthy announcements.
By creating a professional press release, optimizing it for search engine relevance and social media share-worthiness, and submitting it through a quality online press release distribution tool, we can help you increase your web site traffic, improve your search engine position, and help you get high-impact media coverage.